Elliot Aronson

Getting culture right Part 2: Understanding group psychology

2018-01-12T15:20:49+00:00January 12th, 2018|behaviour, psychology|

This is the second post on getting cultures right in schools. You can find Part 1, on social norms and using normative messages, here. We are essentially social animals and have evolved to thrive in groups. Although we tend to be disposed to share resources and cooperate with those we perceive as belonging to our group, we are worryingly ready to discriminate against anyone we see as an outsider. Creating a community with a sense of belonging is the ambition of all schools. In part, this involves creating a sense that students are part of an in-group – whether in a local [...]

Why do edtech folk react badly to scepticism? Part 3: Sunk cost fallacy

2016-02-27T10:36:06+00:00February 27th, 2016|technology|

After writing a fairly frivolous article expressing scepticism about using iPads in schools, and then experiencing a torrent of invective from various iPadistas, I began a series of posts exploring why asking questions about education technology provokes such an egregious responses. In Part 1 I wrote about vested interest and in Part 2 I addressed confirmation bias. The focus of this third installment is the sunk cost fallacy. We have an irrational response to having wasted time, effort or money: I’ve committed this much, so I must continue or it will have been a waste. I spent all this time training my pupils [...]

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