normative messages

If you want to change anything within a school, culture is crucial. As Tom Bennett argues in Creating a Culture: How school leaders can optimise behaviour, culture is "the way we do things round here". His advice to school leaders is to purposely design the culture you want in your school and then work hard to communicate your vision so that it becomes something that lives in the minds of everyone within the school community. Easy to say, hard to do. Any attempt to change culture has to start with acknowledging and then shifting what's considered socially normal. If the social norm [...]